The agency that thinks like a magazine

Sarah Miller and Partners is a creative and strategic brand consultancy which takes an editorial approach


Sarah Miller and Partners is a creative and strategic brand consultancy which takes an editorial approach. It was founded by Sarah Miller, an award-winning editor with more than 30 years of experience in a wide range of luxury lifestyle sectors: specifically Architecture and Design, Hotels and Restaurants, Fashion, Wellness and Travel. 

Just as Editors are curators of their brand, so Sarah Miller and Partners will help curate yours. 

We build brands strategically, develop them through associations and partnerships and engage with key communities and media. 

We answer the needs of your consumers and get to know their habits in intimate detail. We combine market intelligence, strategic thinking, and industry knowledge with an ‘editorial’ approach to enhancing the user experience in our development of brand strategies, positioning and identities for the luxury lifestyle sector from property companies to major hotel brands. 

We assemble bespoke teams of 'partners' - from graphic designers to hoteliers, restaurateurs to retailers for each and every client. We also create content across multiple platforms, from Web TV/Film and digital to print, for some of the leading brands in the world as well as working with more niche clients. 

We make introductions and organise events – from awards, ceremonies to private parties – and create all manner of collaborations between commerce and content. 

We love coming up with big ideas but pride ourselves on the detail and delivering a holistic programme of brand strategy, development and content. (This could range from analysing competitor sets, developing a customer journey and introductions to hoteliers, to websites and coffee table books, talks and cultural salons). We don’t do things by format. In fact the only format is consistently re-inventing the way we work on a client-by-client basis. 

We offer bespoke solutions from handpicked people dedicated to raising the bar. We take the time to understand our clients’ needs and we offer extra value from our global network of partners. 


Sarah Miller

Sarah Miller, Founder and CEO of Sarah Miller and Partners, is well connected in the hospitality sector - hotels, restaurants and the world of luxury in general, as well as in the sectors of visual arts, film, fashion, architecture and design. 

She was the Founding Editor-in-Chief of Condé Nast Traveller UK, which she ran for 15 years before launching Condé Nast Traveller in India and China. On leaving Condé Nast after 17 years she was appointed European Editor of Travel + Leisure. She is currently Luxury Brand Ambassador of The Wall Street Journal. 

She was a governor of the Royal College of Arts for 15 years and is now an Honorary Fellow. 

Sarah is a Trustee of the Whitechapel Gallery. She also sits on the board of advisors to, a platform founded by Onno Poortier, former President of Peninsula Hotels, that encourages the luxury travel and tourism sector to be more sustainable. 

She has had a career in journalism which spans helping to found Blueprint, the leading architecture and design magazine; editing arts and design for Elle, being Assistant Editor of The Sunday Times (launching Style magazine) and Associate Editor and Arts Editor of the Daily Telegraph. Based in London, she has worked extensively with opinion formers from around the globe and has an extremely in influential and pertinent network of contacts. 

She has won Editor of the Year seven times.

She is married to the Director of London’s Design Museum. 


Beatrice Fioretti

Account Manager

Beatrice graduated from Central Saint Martins with a BA Hons in

During her time at Central Saint Martins, she accumulated work
experience in the design, brand strategy and editorial
sectors. Previous placements include Christophe Pillet Interiors &
Design studio in Paris and R+W Design & Brand Management agency in

After she graduated, Beatrice assisted the architecture, interiors and
marketing departments of Wallpaper* Magazine in London. In 2015, she
coordinated the Wallpaper* Handmade 2015 Salone exhibition in Milan.


Rachel Spratley

Editorial Assistant

Rachel graduated from Queen Mary, University of London, with BA First
Class Hons (English and Spanish). She then read for a Masters degree in English Literature at the University of Oxford.

While she was at Oxford, Rachel founded, launched and edited Hertford
College’s first postgraduate magazine, The Hart.

Previous work placements include Quadrille and UltraVilla, where she
accumulated experience in editorial, sales, marketing and social media