The Brand Development and Launch of Eva Lobo London


Sarah Miller and Partners worked with luxury accessories brand Eva Lobo London, to develop its brand and visual identity in the lead-up to the launch of its first collection of clutch bags.

Working alongside the brand’s Founder and Creative Director, Eva Lobo, Sarah Miller and Partners instigated and managed a year-long project timeline, during which we developed the tone of voice and outlined the key pillars of the Eva Lobo London brand. Focusing upon the brand’s attention to high-quality materials and craftsmanship, heritage and elegance, we developed copy and content for the brand’s website, publicity and marketing collateral, and look book.

We partnered with design studio TM to deliver a strong visual identity for Eva Lobo London. Together we developed a wide range of both digital and print collateral, ranging from the brand’s logo and packaging to website and look book, as well as bespoke copper foil invitations for the launch event.

We also had the pleasure of working alongside acclaimed photographer Matthew Donaldson, who we secured to produce the brand’s fashion photography.

Sarah Miller and Partners also managed the Eva Lobo London launch and press events, to which more than 400 guests came, including notable and high net-worth individuals and press from Vogue, The Wall Street Journal and FT How To Spend It.

Following on from the successful launch of the label, Sarah Miller and Partners introduced Eva Lobo London to a selection of our fashion PR partners. 


Caroline Metcalfe - CMC Consulting (Photography)
TM (Visual Identity and Design)