Brand Identity and Development of a Luxury Heritage Hotel

 Credit: Ken Kochey/ Sarah Laird & Good Company

Credit: Ken Kochey/ Sarah Laird & Good Company

Sarah Miller and Partners created and led the brand strategy, visual identity, marketing collateral, photography and website for The Datai Langkawi, the legendary Malaysian destination resort. 25 years on from its initial launch, we created a bespoke team to refresh all aspects of the resort’s branding and positioning. We brought in Simon Paterson to collaborate on strategy and Micha Weidmann to design a new visual identity and all collateral. Photography and videography were produced in collaboration with Caroline Metcalfe. We also worked on content, copy and design for The Datai Langkawi website, in association with developer Lewis Orr from Aphinitee and 80 Days.

Together, under Sarah’s leadership, this bespoke team has contributed to a new chapter in The Datai Langkawi’s story which continues with the resort’s refurbishment by Didier Lefort, of award-winning Paris-based design studio DL2A, who worked alongside the original architect of the resort, the visionary Kerry Hill.

The Datai Langkawi is due to reopen in Autumn 2018.

 Credit: Ken Kochey/ Sarah Laird & Good Company

Credit: Ken Kochey/ Sarah Laird & Good Company

Partners:

80 Days (Digital/ Web/ Mobile)
Aphinitee (Digital/ Web/ Mobile)
Caroline Metcalfe - CMC Consulting (Art Direction, Photography, Film)
Paterson Associates (Brand Definitions, Brand Positioning, Tone of Voice, Customer Journey/ User Experience, Storytelling)
Micha Weidmann Studio (Art direction and design for the visual identity, photography, film and marketing collateral)