Brand Positioning and Development for a Private Members’ Club

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Sarah Miller and Partners were approached to help develop the concept and strategy for 67 Pall Mall, a Members’ Club with a focus on fine wine. Our work involved conceiving a brand development strategy, to position the Club among the most well-regarded in the capital.

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We worked on all elements of the development process, from the brand definitions and tone of voice to the interiors, and from the website copy to the brand book. This involved working with an external team, including graphic designers and website developers. We also appointed several key members of staff and assisted with the Club’s launch and initial press and membership drive.



Jess Tully

Caroline Metcalfe