Bacchus PR asked Sarah Miller and Partners to create a two week event at Bulgari Hotel, London. The brief was to welcome members of the press and public to experience the hotel - a client of Bacchus - anew. Sarah Miller and Partners commissioned and curated an installation by Studio Myerscough to coincide with London Design Festival 2016. Juxtaposing calm and chaotic, Morag Myerscough and Luke Morgan’s installation, Sign Machine, responded to the elegant and tranquil hotel lobby with a highly visible and playful disruption.
Sign Machine was a kinetic installation, a response to the 'crowdsourced product wall’ the DESIGNER MAKER USER permanent exhibition designed by Studio Myerscough at the new home of the Design Museum in nearby West Kensington. The machine used some of the products from the museum's wall, and opened a dialogue between the user and the components of the structure and its surroundings.
Users were able to sit in the machine and turn a series of rods to control signs that brandished bold simple messaging, causing objects and signs to interact with one another creating wider statements.
The installation aimed to build community and identity through engaging places and spaces, introducing colour and narrative to the built environment. It also allowed Bulgari Hotel to continue its strong, steadfast relationship with the design community during one of the busiest design weeks in London’s social calendar.