Brand Positioning, Identity and Content for a Luxury Holiday Rental Website
Sarah Miller and Partners was asked by Paris Perfect to enhance its primary marketing tool – its website – with a brand positioning strategy, a strong visual identity and multi-media content.
The Sarah Miller and Partners team worked with collaborators Atomized Studios to produce 12 videos, each 2 minutes long. The videos were produced to boost the website’s SEO and increase bookings by showcasing its stunning properties, as well as bringing the romance and luxury of Paris to potential guests. Caroline Metcalfe was also brought onto the project to curate the website’s photography, and commissioned Martin Morrell to shoot the properties’ interiors.
Sarah Miller and Partners also worked with Pentagram’s Harry Pearce to create Paris Perfect’s visual identity. From the logo to the repositioning of the website, the team worked together to not only reflect the luxurious properties available, but also to make its booking process streamlined.
Caroline Metcalfe – CMC Consultancy (Photography)
Atomized Studios (Film)