Brand Positioning, Identity and Development for a Luxury Travel Website
In its capacity as a brand consultancy, Sarah Miller and Partners was asked by UltraVilla to help develop the luxury travel rental site’s brand positioning and tone of voice in the build-up to its official launch.
As founding editor-in-chief of Condé Nast Traveller, Sarah brought her experience of working on high-end travel content to the branding and content production process. Sarah also brought on board a team of experts to assist with its editorial content and social media presence, and Caroline Metcalfe was brought onto the project to consult on website photography.
Sarah Miller and Partners also assisted the UltraVilla team in the recruitment of their first PR agency, as well as headhunting for their core team.
Caroline Metcalfe – CMC Consultancy (Photography)
Clare Freeman (Social Media)