Brand and Communications Strategy for a Private Villa Estate and Clubhouse

Credit: Ana Lui for Sabina Ibiza

Brand Strategy | Content | Communications

Positioning and Placemaking 

Sarah Miller & Partners was approached by Sabina Ibiza to raise awareness and drive sales of its villas. In doing so, we have generated international feature coverage for Sabina Ibiza with our chosen PR partners in a range of high-profile, luxury publications around the world. We have also established and built relationships between the Sabina team and industry press and contacts.

Collateral

Sarah Miller & Partners worked closely with Sabina and key stakeholders to create a set of core press materials that are on-brand and optimised for the press. This included writing all press releases, advising on social media content and strategy, and assisting with crisis communications during the Covid-19 pandemic.

Photography

Sarah Miller & Partners also created a new bank of visual assets for Sabina Ibiza, commissioning and art directing Condé Nast Traveller’s contributing photographer Ana Lui. This comprised images of Sabina villas, the Clubhouse and lifestyle shots. 

Partners:
CMC Consulting (Photography)
The Design Collective (Communications)