Brand Strategy | Soneva

Credit: Soneva

Strategy | Content | Communications

Brand Strategy

Soneva appointed Sarah Miller & Partners to develop a brand and content strategy which informed the luxury resort company’s brand messaging at the height of the Covid-19 pandemic. This included extensive positioning work, as well as amplifying new key messages, to reaffirm Soneva as a global thought leader in hospitality and place more emphasis on its sustainability and wellness credentials.

Collateral

As our work with Soneva coincided with the onset of the Covid-19 pandemic, we shifted our focus towards digital assets. 

We consulted with the Soneva team on the creation of a new video, ‘The New Normal’, which showcases how Soneva has approached the challenges presented by the pandemic in a positive, proactive way. It also amplifies the key messaging we outlined in our brand strategy, for example the safety and security of Soneva’s ‘one island, one resort’ ethos.

Sarah Miller also chaired a series of global webinars for the press in Asia, Australia, India, the Middle East, Russia, Europe and USA, which took the form of a conversation and Q&A with Sonu Shivdasani, Soneva founder and CEO. The webinars not only demonstrated the resilience of the Soneva brand in the face of the pandemic, but also reinforced Sonu Shivdasani’s reputation as a global thought leader on sustainability in luxury hospitality.

In addition, we created a central content planner which highlighted the extraordinary stories that happen every day at Soneva and communicated the brand ethos in key stories to relevant global markets and across all digital platforms.

Photography

Sarah Miller & Partners also worked with the Soneva team to produce a new set of visual assets to promote the launch of the new Water Retreats at Soneva Fushi. In spite of the travel complications presented by Covid-19, we were able to produce photography which celebrated the resort’s latest venture, with a mix of interior, aerial and lifestyle shots.

Media Training

Sarah also worked closely with the Sales and Reservations teams to provide communications training. the intention of the session was to help the hosts develop a greater understanding of how to engage with and employ the Soneva brand’s core values, tone of voice and USPs in guest-facing communications. In doing so, the hosts improved their ability to communicate Soneva’s unique proposition and act as ambassadors for the Soneva brand. 

Partners:
Shellwood Blake (Strategy)