Client: The Beaumont

Hotels

A five-star luxury London hotel, The Beaumont is grand in style yet intimate and welcoming. Inspired by the great hotels of the 1920s, it occupies a fine Art Deco building on a quiet garden square, close to the boutiques, galleries and museums of Mayfair, St James's and the West End.

It has won numerous accolades, including one of the 25 Best Luxury Hotels in the World by TripAdvisor Traveller's Choice Awards 2018. In 2018, Condé Nast Traveler placed the hotel on its Annual Gold List of its editors' favourite hotels in the world for the third time.

www.thebeaumont.com

Projects

Strategy, Identity, Content/Experience

Brand Identity and Development for one of London’s Finest Hotels

Strategy, Identity, Content/Experience

In 2013, Jeremy King approached Sarah Miller & Partners to provide strategic advice as he developed the concept and direction for The Beaumont hotel. The hotel’s chosen location was a Listed 1926 garage and King was keen to create a sense of legacy and heritage within the building, whilst creating a modern hotel with a difference.

Strategy, Identity, Content/Experience